PR Account Director

Active Profile is an integrated marketing and PR agency. Businesses hire us to execute their campaigns because they need help crafting stories that get them seen, heard and remembered.

We know that profile and performance services cannot live in silos – they’re far more effective and powerful when you connect the two. That’s our specialty and why we’ve been able to keep our clients happy for 18 years.

What really sets us apart from other agencies is our people – we’re masterful specialists and really know our stuff. But we also get a real sense of joy out of what we do.

It’s such an exciting time to join Active Profile – we’re winning lots of new business, we’re building lasting relationships with our existing clients, we’re hiring brilliant people and we’re revved up to turn our clients’ ambitions into reality. What are you waiting for?

We’re committed to the wellbeing of our team and flexible working is the norm, mixing virtual working with office-based collaboration.


The role includes:

  • Open, collaborative working environment
  • Flexible and ‘virtual first’ hybrid working environment
  • Increasing holiday allowance
  • Medical insurance
  • Employee assistance programme (with confidential counselling service)
  • Wellbeing programme (We’re accredited by the Workplace Wellbeing Charter)
  • 5% company pension contributions
  • Professional development planning and support
  • Training, coaching and development opportunities
  • Regular team socials (walks, lunches, annual trip)
  • We always close over the Christmas period


Who we are looking for

We’re looking for a person with proven experience in the B2B agency world, who is keen to take on greater client and planning responsibilities. You’ll understand how to use bold storytelling, data and insights, creative angles and media relationships to generate consistent, high-quality press coverage, cultivate thought leadership and boost share of voice.

The ideal candidate will formulate PR strategies and plans, develop and implement client SLAs and own the delivery of PR activity. As a client-facing role, this person will manage client expectations, ensure tasks are allocated properly across the team, keep tasks on deadline and handle any client escalations, if and when they occur. Relationship building and project management are critical in this role.

As a senior-level role, this person will proactively develop and implement account processes, take the lead in ensuring financial profitability of accounts and find ways to grow/upsell existing accounts. New business is also an important element of this role, so you will have experience in identifying and seeking out new business opportunities, developing new business proposals and pitching live to potential clients.

Reporting into the PR director, this person should be comfortable coaching and guiding members of the PR team, while also collaborating with other team members across the business, including content, digital and paid social. You will be a continuous learner by nature and crave opportunities to grow personally and professionally.


We are looking for someone who is/has: 

  • Deep understanding and passion for B2B PR
  • Confident with account planning and management
  • Proven ability to build and maintain client relationships
  • Proactive and strategic by nature, constantly monitoring client service levels
  • Strong eye towards metrics and performance, ensuring client KPIs are met
  • Actively advising clients on PR performance (using data/learnings to guide future PR execution)
  • Growing accounts by selling in additional projects and agency services (i.e. content, digital/paid, social)
  • Identifying and developing new business opportunities
  • Motivating the team and inspiring them to always deliver exceptional work
  • Managing and developing direct reports
  • Developing and implementing successful PR campaigns for clients
  • Robust network of media contacts/relationships
  • Experience in developing and presenting campaign/performance reports to clients



  • 7+ years of in-house or agency experience
  • Previous account director experience in an agency
  • Have worked in one or more of the following industries – professional services, technology, innovation, real estate or education
  • Understanding and experience in integrating PR with marketing/content/digital campaigns
  • Experience using Cision,, Google Analytics, Google Data Studio, Hootsuite, Sprout Social


We’re a creative, agile and strategic agency. Because the world of PR is fast-moving, you’ll need to be nimble, fearless and willing to roll up your sleeves to get things done. Don’t worry; you have a supportive team on-hand, ready and willing to step in with feedback, guidance and support where needed.


The wellbeing of our team matters to us so we have set up a variety of initiatives, activities and training to keep our team’s minds, bodies and souls healthy. We have also settled into a normal routine of hybrid working (mix of remote and in-office) and allow for flexible working to accommodate your personal situation. And because we know you’ll want to grow both personally and professionally, you’ll have a personal development plan (PDP) with ongoing support and training available.


Equality, inclusion and diversity are at the heart of Active Profile and we’re fully committed to equal opportunities in employment.


Interviews commencing immediately. We’ll close the opportunity as soon as the role has been filled.

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