Web Analyst

Purpose of the role:

  • Work with our existing client base and new clients to devise and deliver best practice analytics solutions and conduct in-depth analysis
  • Work across data collection, measurement, analysis and encourage data-driven decision making for our clients
  • Model the effective use of analytics data for our internal team and advocate for wider use of data.

Please note: Despite the impacts of COVID-19, we are still recruiting as normal. We have a fully digital recruitment process, so can perform interviews, interactive sessions and the office walk around, as well as onboarding using tech of course!


Role and responsibilities…


  • Support internal teams on analytics planning and implementation as well as troubleshooting existing set ups.
  • Auditing, planning and installing analytics solutions using core tracking technologies listed below.
  • Collaborating with client and agency development teams, and tracking vendors, to ensure that approach and implementation of tracking is correct.
  • Create dashboarding and reporting to measure and monitor product performance
  • Measure the impact of experiments using statistical models

Client and Internal Relationships

  • Work within our product teams, with product owners and consultants to deliver analytics services for our clients.
  • Reviewing client’s websites to understand and address tracking issues
  • Deliver analytics and insights for our ongoing conversion clients and platform clients as required.
  • Helping clients to get the best out of their analytics platform/data.

General tasks

  • Define and set digital KPIs for client websites/apps
  • Analyse and report on digital performance, by performing analytics reviews, and reviews of other business data
  • Analyse and report on the performance of AB and MV tests and personalisation
  • Attend client meetings to present updates and recommendations.
  • Contribute toward the development of analytics processes, guidelines, templates and training.

Skills and experience…


  • Build dashboards and data visualisations that are easy for clients and internal stakeholders to interpret and understand
  • An understanding of traffic sources and acquisition strategy
  • Experienced and proficient in Google Analytics/other analytics tools
  • Confident in making recommendations to clients about how they use and manage data
  • Work closely with our teams to identify opportunities and support them with data.


  • A basic understanding of JavaScript, HTML and CSS
  • Knowledge of statistics
  • Experience with advanced query languages, e.g. SQL, BigQuery


Analytics Tools:

  • Google Analytics / Adobe Analytics

Tag Management solutions:

  • Google Tag Manager / Tealium / Qubit OpenTag / Ensighten

A/B testing tools:

  • Optimizely / VWO / Qubit / Monetate / Adobe Test and Target

Call tracking systems:

  • ResponseTap / Calltracks / iInifinity

What we value…

  • We value people who are brilliant in their capability and the things that they make together.
  • We value people who improve, continually improve themselves and the world around them to make a difference.
  • We value people who collaborate, who are a joy to work with and who get more from themselves and those around them by working together effectively.

Perks of working for Code

  • An annual training budget of at least £500 so you can develop your skills
  • Profit-related bonus scheme
  • Medical insurance with eyecare and dental included
  • Subsidised massages on-site
  • Generous maternity and shared parental leave package
  • Flexible hours and opportunities to work from home
  • Annual (& legendary) Christmas jaunt abroad
  • Social events subsidised by the company, including a weekly free bar
  • Bike and rail pass scheme
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