eLearning programme designer (13-16 year olds – Freelancer role)

Hello! We’re InnovateHer. We are on a mission: To get girls ready for the tech industry and the industry ready for girls.

We run three strands of activity to help us achieve this – our award winning educational programmes for girls, our industry membership network and campaigning to raise awareness on a national level.

We’re seeking an experienced eLearning programme designer to help us to create content to populate our new eLearning platform which is targeted at teens (aged 13-16). This role is unique and highly rewarding; you will have the opportunity to impact upon the life chances of young people from underrepresented groups.

We’re only a small team of 5, which is why we need help to deliver this project within the timescale. We’ve been delivering educational programmes in schools for 4 years; but in 2020 we took all of our programmes online so we could continue to make an impact and reach our communities; (girls, teachers and parents). You can view the current MVP version of the eLearning platform here. We have recorded a short video of the back end (student login area) here.

We need you to bring a wealth of expertise relating to designing effective eLearning frameworks and provide us with a robust template we can use repeatedly when we are designing online programmes, to help us to meet our learners needs.

Outline of the role

You will be responsible for the following:

  • Work with subject matter experts and the InnovateHer team to identify the target audience (teens) learning requirements.
  • Set instructional end goals and help us to create content that matches them.
  • Create engaging learning activities and compelling online course content, and / or work closely with other content creators to achieve this.
  • Visualise instructional graphics, the user interface and the finished product.
  • Apply trends and best practices in learning technologies.
  • Provide exercises and activities that enhance the learning process, and suggestions on how we can maintain engagement and ensure users complete courses.
  • Create supporting material/media (audio, video, simulations, role plays, games etc).
  • Devise modes of assessment, such as tests or quizzes, to measure the effectiveness of the course and help us to define our metrics.
  • Maintain project documentation and course folders.

Project brief:

The first phase of the project will include reviewing our current virtual Tech For Good Foundation programme (6 modules) to advise us on how it can be improved for our students. We would like you to deliver a framework for all of our short online courses which can be utilised repeatedly to design courses in further topics. We would expect to see a consideration of a variety of learning styles within the design, coupled with recommendations on the mediums we can use to keep the content engaging and interactive.

Our ultimate goal is to ensure that students complete our virtual courses and want to do more learning with us! We will be reporting back to our corporate funding partners on drop off rates, engagement rates and other metrics; we’d also like you to help us identify what those meaningful metrics should be.

There will be opportunities to get involved with designing and developing the wider proposition for the right individual, alongside further opportunities to get involved in designing more programmes with us. We will be working with external content producers to handle aspects such as video production and editing (such as industry role models). So you will need to be collaborative and open to working with other suppliers.

Technical information

At this stage we are planning to procure Thinkific to replace the current MVP, which is hosted in WordPress. Previous experience of using Thinkific would be beneficial, but not essential.


We are planning to launch a new version of our platform in April 2020. We will launch with one short course and a number of ‘masterclasses’ and build it out from there.
The initial review of our existing course and framework / template creation will take place in February to enable us to move into the content production phase.
We expect the first phase of the content project to be completed by the end of March, including uploading of content into the platform.


We want to work with the right individual as we see this as a long term partnership. For phase one of the project we have secured a grant fund to cover some outsourcing. We are open to discussing your day rate and how we can work together.

About you

You are passionate about creating and designing course content for young people, ideally for key stage 3 and 4. You might have a teaching background or have in-depth knowledge of learning theories and lesson planning. You will be able to use design tools, like photoshop, canva, illustrator or similar to create visually appealing plans and videos. Perhaps you prefer to work in eLearning design environments like Articulate. You will be able to write effective copy for instructional text, audio and video scripts.

We’re also looking for someone who supports our mission and will collaborate with our team and partners throughout the project timeline. Someone who is creative, flexible, and determined.

If this sounds like you then we’d love to hear from you.

This is a freelance position. We would like to see short proposals that include: a project outline, delivery time estimations and costs involved.

Equal Opportunities

InnovateHer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you’d like to talk to us before submitting a proposal, we’d be happy to chat.

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