Digital Marketing Manager

Key purpose of the role

This role will develop and lead our ambitious digital marketing plans and drive their success. The successful candidate will be instrumental in building online brand awareness and stimulating lead generation via digital channels to achieve our ambitious growth targets.

You will have sole ownership of all aspects of the online experience across paid and organic search, website development, link-building, EDM, digital ad placement and affiliates to generate high-quality traffic and valuable conversions. The role will also span UX development within our next-generation partner portal and some social media activity, predominantly on LinkedIn.

You will work closely with key stakeholders, including our content expert and specialist external agencies to ensure the brand experience across all digital touchpoints is industry-leading, relevant, and intuitive. With budget responsibility, you must be commercially minded and comfortable interrogating analytics to highlight learnings for optimisation, along with defined ROI.

Key Accountabilities

The key accountabilities include but are not limited to.

  • Develop a digital marketing plan which meets key business objectives and generates demonstrable inbound interest for ITS and Faster Britain
  • Manage and monitor all aspects of our digital marketing activity spanning:
    • The development of www.itstechnologygroup.com and www.fasterbritain.com
    • Paid and organic search strategies
    • Email marketing, across acquisition/nurture/retention
    • Digital display
    • Paid and organic LinkedIn campaigns
    • Affiliate marketing
    • Marketable data management
    • Work as an instrumental part of the team to develop the portal UX, ensuring a highly personalised experience so it becomes the “go to” hub for ITS partner orders
    • Embrace a test and learn approach to optimise efforts and ensure maximum return on spend
    • Prepare and present regular reports on marketing campaign performance
    • Periodically review competitor online tactics and find ways to exploit or defend against
    • Evaluate important metrics that affect our website traffic, lead tracking scores and target audience engagement
    • Remain at the forefront of the latest and future marketing trends to ensure that we can utilise industry leading techniques and technologies
    • Lead by example, role models behaviours in line with the ITS values

Person Specification Overview

Experience

You will have a demonstrable track record of.

  • Creating, delivering, and evaluating the success of digital marketing plans
  • A minimum of 4 years’ experience in a digital marketing position, preferably in a B2B environment
  • Excellent understanding of modern digital trends and technologies
  • Decent knowledge of the regulatory aspects of digital advertising such as GDPR, Privacy & Electronics Communications and the CAP code
  • Tight management of external agencies to ensure plans are delivered on time and to budget
  • Solid understanding of WordPress CMS, HTML, CSS, and JavaScript is preferred
  • Experience with one of the ‘big 3’ sales CRM platforms and marketing automation packages (ie, Pardot)
  • In-depth knowledge of LinkedIn, best practices, and website analytics
  • Ability to review/analyse large data sets and distil this into clear and concise information
  • Self-motivated and driven to meet objectives and targets
  • Enthusiastic and highly motivated with an eye for detail
  • Excellent communication skills, both verbal and written, with the ability to influence in a range of situations
  • Flexible in approach to change and challenge
  • Adopting a flexible approach with the ability to travel occasionally throughout the UK
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